Sunday, May 26, 2013

If Logos Were Honest

Does it make any sense? Finally the logos are telling the truth about their companies, brands or whatever it is. This was the idea of the genius Swedish designer Viktor Hertz. He thought: Why shouldn’t logos be honest?

Maybe because then they wouldn’t sell at all? He has even fixed the layout on the logos, but you can easily recognize the original ones. I personally think that they should look like they always look, but it’s good to know the truth, and I can’t wait to see more work from Hertz. Mentioning Facebook, here you can take a look at the “dark side” of The Social Network.

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